Membership

Dear Business Owner,

There is something special about Young… our people are proud of their area, businesses continue to forge ahead despite tough conditions and the town continues to grow. With a rich tapestry of history behind it, an enjoyable retail experience at its heart and the benefits of a strong agricultural sector surrounding it, Young continues to deliver a thriving and authentic Australian country experience.

Young is in good shape however the domestic and international markets are not. In particular, regional tourism in Australia is in turbulent waters. Financial pressures, global economic crisis, airline discounting, higher unemployment and personal debt readjustment are all combining to make a ‘perfect consumer storm’.

Now is the time to change and approach the market with a new long term strategy, a renewed tourism brand and new investments in promotional channels. Through working hard with a focus on strategy and marketing, Young will be able to put a desirable proposition to potential consumers whilst the market is at a low point. In turn, Young will be in an excellent position to reap more rewards during the recovery that will come to both the Australian and International economies.

As individual businesses your resources, customer data base, marketing and advertising activities are limited to what you can generate or produce yourself. Through becoming a member of the Young Visitor and Tourism Partnership you can significantly increase your market profile, resources, gain market information, participate in further marketing opportunities and benefit from experienced advice in order to grow and protect your business.

The Young Visitor and Tourism Partnership represents a new start. It is not a lick of paint or a hastily arranged upgrade. It represents a fundamental redevelopment into how Young approaches the promotion of tourism; how Young will win business in the world’s most competitive industry.

Visitor numbers in Young will grow and only one question will remain… will my business benefit? By joining the Young Visitor and Tourism Partnership and benefiting from the opportunities it presents, the answer is a firm YES!

Join me on a journey that offers change, challenge and ongoing opportunities into the future.

Yours sincerely

Shannon O’Connor
Tourism Manager

Please click here to download a Young Visitor & Tourism Partnership brochure

Please click here to download a Young Visitor & Tourism Partnership application form

Please click here to contact us if you require further information

Benefits of membership

• AN EXPERIENCED MARKETING & CUSTOMER SERVICE TEAM
• YOUNG DESTINATION GUIDE PRESENCE
• EXCLUSIVE ONLINE LISTINGS
• DIRECT LINKS TO YOUR WEBSITE
• 24/7 ONLINE BOOKING SERVICE
• ACCESS TO THE YOUNG IMAGE LIBRARY
• YOUNG VISITOR CENTRE PRESENCE
• NICHE MARKETING CAMPAIGNS
• A BIGGER REGIONAL, STATE & NATIONAL PRESENCE
• CO-OPERATIVE ADVERTISING OPPORTUNITIES
• DIRECT MARKETING CAMPAIGNS
• EVENT MARKETING
• CONSUMER SHOWS
• LISTINGS ON INTERSTATE AND NATIONAL WEBSITES
• ACCESS TO TOURISM RESEARCH & INFORMATION
• REGULAR MARKET UPDATES & NEWS VIA EMAIL

NEW DL BROCHURE RACK
All partners will have a stocked DL sized flyer space on our brochure rack. It will be automatically restocked for you (i.e. a member of the team will contact you to inform you when the flyers have gone). Competitive design and printing costs can be supplied on request.
CO-OPERATIVE ADVERTISING
Advertising within major Australian daily papers, magazines and the internet are undertaken with Capital Country and Tourism NSW. Such
campaigns reach hundreds of thousands of potential customers, tempting them to visit Young and the website. Such campaigns are very
beneficial as they receive dollar for dollar funding. At such time and where appropriate, we will approach members to offer opportunities to
include tactical offers.
CONSUMER AND TRADE SHOWS
Together with Capital Country in many cases, Young participates in consumer and trade shows around the country to promote the destination. As a result of these actions, Young will engage a destination with thousands of potential prospects.
TOURISM RESEARCH
Members will have access to tourism research commissioned on behalf of Tourism Australia, Tourism NSW and Capital Country. Importantly, research will also be commissioned and conducted locally in order to establish visitor numbers, day/ overnight trips, customer spends and other important data. This information will be used to produce regular snapshots of the value and growth of tourism in Young in order to facilitate sustained investment in the sector through government and private channels.
IMAGE LIBRARY
Media and press agencies will have access to a series of professional shots. These photos will be online to download ensuring that high quality images are available at all times to best represent Young. Many of these images will also be available to members to use in marketing promotions.
NEW WEBSITE
Having undertaken a careful procurement assessment, Young will dramatically improve its online presence with a highly functional web
platform. The BookEasy system presents Young with the opportunity to provide information and sell tourism products through a modern, contemporary site that will drive increased visitor numbers. The main ‘call to action’ in all marketing promotions will be to log onto the www.visityoung.com.au website, followed by our Free Call number.

Some of the valuable benefits that your business will gain from membership through the new website will be:
• Individual web page with space for content with image
• Contact details including email and web page ink
• 24/7 booking functionality for accommodation and tour operators (commissionable)
• Googlemaps functionality
• PDF download option (brochure, menu, etc)
• Clear and easy to use search filters
• No domain name registration fee
• No web hosting fees
• Website marketing through Google AdWords (PPC) and Search Engine Optimisation (SEO)
• Three extra web pages $ 220.00 one off fee, unique domain URL $ 55.00 one off fee
As a result of this new investment it is forecasted that the site will be regularly used by not only by prospective visitors but also by the local community.

DESTINATION GUIDE
The ‘Visit Young’ brochure will be redesigned and re-launched by Dec 09/ Jan 2010 in order to integrate with the look and feel of the website. All existing advertising will be honoured and new opportunities presented. The new design will feature an integrated map with all members having a 8x3cm spot with a brief description, image, contact details and map reference. The brochure will be distributed throughout the Visitor Information Center network, at consumer and trade shows and the Young Visitor Information Center.